Being ‘natural’ doesn’t make a great product or even an ingredient. It must also be:
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Safe for human use
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Properly extracted
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Free of contaminants
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Carefully processed
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Preserved if necessary
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Fit for purpose
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Used in the right amount to be beneficial
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Approved by authorities
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Stable
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Pleasant and easy to use
The beauty of natural ingredients and products that meet these 10 criteria is their bioactivity and biocompatibility—a combination very hard to achieve with synthetic and chemical options.
Put simply, we recognise and relate to gifts of nature at a biological level better than we respond to materials conjured up in the lab—it stands to reason!
*Please note this is not medical advice and you should always seek such advice from medical professionals.
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